You launched your app. Congrats.
Now what?
Users are downloading. Some are sticking around. Some aren't. You're spending money on marketing. You're building new features. Your dev team is shipping updates.
But here's the thing: you have no f*cking idea what's actually working.
You can't see where users drop off. You don't know which marketing channels drive quality users versus junk installs. Your dev team built that feature everyone asked for, but you have no data on whether anyone actually uses it.
You're flying blind. Making decisions based on gut feelings instead of data.
Sound familiar?
We've watched founders spend $50k on paid ads without knowing if a single dollar drove revenue. They'd look at their ad dashboard and see "847,293 impressions!" Wow. Cool. How many of those people are still using your app a week later?
"Well, we don't really have that tracking set up yet..."
Right.
So you keep spending. Keep building. Keep guessing. Because what else are you supposed to do? You have an app. It's out there. People are using it. But you're operating in the dark, hoping you're making the right calls.
Here's what actually happens when you launch without proper data tracking:
Your marketing team spends money on campaigns that don't convert. They optimize for installs because that's the only metric they can see. But installs don't mean shit if those users churn in 24 hours.
Your dev team builds features based on the loudest voices, not actual usage data. That "must-have" feature everyone asked for? Maybe 3% of your users even find it. But you spent two months building it.
You can't answer basic questions. "Which acquisition channel has the best LTV?" Don't know. "Where do users drop off in the onboarding flow?" Can't tell you. "Is this new feature driving retention?" No idea.
And the worst part? You know you need data. Everyone told you to set it up properly. But launch was coming fast. Dev company was focused on shipping. "We'll add tracking later," everyone said.
Later never came. Or it came too late. Now you're trying to retrofit analytics into a live product while also putting out fires and shipping features and keeping users happy.
It's a nightmare. And it's completely avoidable.
There's a gap.
Between having an app... and actually understanding your business.
That gap is proper data infrastructure.
Not just "we have Google Analytics installed." Not just "Firebase tells us how many downloads we got." Proper data infrastructure means you can see the entire user journey. From first ad impression to in-app purchase. From feature discovery to long-term retention.
It means product analytics showing exactly how users flow through your app. Where they get stuck. What features drive activation. Which screens lead to conversion.
It means attribution tracking connecting your ad spend to actual user behavior. Not just "this campaign got 10,000 installs." But "this campaign's users have 3x higher LTV and 40% better retention than that other campaign."
It means lifecycle marketing triggered by real user behavior. Not blast emails to everyone. Targeted campaigns based on what users actually do in your app.
It means crash tracking so you know when things break before your users have to tell you in a one-star review.
This is what proper data infrastructure looks like. And here's the truth: it takes 3-4 weeks to set up right.
Not months. Not "eventually." 3-4 weeks of focused work with someone who's done it before.
We tear apart your entire product. Set markers throughout every flow. Integrate your product analytics (Amplitude), your attribution tracking (AppsFlyer or Adjust), your lifecycle platform, your crash reporting (Crashlytics).
We work with your dev team. Make sure events are instrumented correctly. That data flows properly. That your product team, marketing team, and dev team are all looking at the same metrics.
It's not glamorous. It's plumbing. But it's the most important plumbing you'll ever install.
Because once it's done, everything changes.
The end state is clarity.
You see your business. Actually see it.
You stop wasteful spending on campaigns that don't convert. You double down on channels driving quality users. You identify drop-off points before they kill your retention.
Your dev team makes product decisions based on real usage data, not loudest voices. Your marketing team optimizes for outcomes that matter, not vanity metrics. Your retention campaigns target actual user behavior patterns.
You can finally answer the question: "Is this working?"
Because you can see it. Right there in your dashboard. Clear as day.
We've set up data infrastructure for dozens of apps. Productivity apps, fitness apps, fintech apps, social platforms. The tools vary slightly by category, but the principle is always the same: proper setup, one time, leads to ongoing clarity.
It takes 3-4 weeks. Week one is product audit and SDK integration. Weeks two and three are event tracking setup—working directly with your dev and marketing teams to make sure everyone's aligned. Week four is testing, validation, and dashboard setup.
After that? You have data. Real data. The kind that helps you make actual decisions instead of educated guesses.
Some founders push back. "We'll do it ourselves." Sure. You could. In about six months. While also running your business. And you'll probably miss half the critical events because you don't know what you don't know.
Or "We already have some analytics set up." Cool. Is it actually instrumented correctly? Are your marketing and product teams looking at the same definitions of "activation"? Is your attribution tracking wired to your product analytics? Can you see the full funnel from ad click to LTV?
Usually the answer is no. Because analytics isn't just installing an SDK. It's thinking through your entire user journey and making sure every critical moment is tracked, categorized, and accessible.
We've been here before. We know what proper data infrastructure looks like. We know which events matter and which are just noise. We know how to integrate product, marketing, and dev teams around the same data.
That's the offer.
Stop flying blind. Get clarity.
Fill out the form below. We'll show you what proper data infrastructure looks like for your app. What events you should be tracking. How long it'll take. What it'll cost.
No sales pitch. No "let us audit your entire business" ploy. Just a straightforward conversation about closing your data gap.
You launched your app. That was the hard part. Now let's make sure you can actually see how it's performing.
(Because guessing is expensive.)