Most agencies apply the same strategy to every client.
We don't.
You've seen it before. You hire an agency. They pitch you on their "proven system." Everything sounds great. They've got case studies. They've got confidence. They know exactly what your app needs.
Except they don't. Because they haven't even looked at your product yet.
They're a paid ads agency. So every solution is paid ads. Doesn't matter if your problem is retention. Doesn't matter if your onboarding is broken. Doesn't matter if your product-market fit is questionable. They run Meta campaigns. That's what they do.
Or they're an ASO agency. Every problem is an App Store problem. Your conversion page needs work. Your screenshots need updating. Your metadata needs optimization. Great. But what if nobody sticks around after downloading? What if your user acquisition economics are upside down?
Hyper-focused agencies only have one tool. And when you're holding a hammer, everything looks like a nail.
Here's what actually happens.
You hire a paid ads agency because you need users. They spin up campaigns. Meta ads. Google ads. TikTok if they're feeling adventurous. Month one looks promising. Installs are coming in. The dashboard looks busy.
Month two, you start asking questions. "What's the LTV on these users?" They don't know. "How's retention compared to organic?" They don't track that. "Are we profitable on this spend?" That's not really their focus.
Month three, you realize your problem wasn't acquisition. It was retention. Users were downloading. They just weren't sticking around. But the agency keeps optimizing ad creative. Because that's what they do. That's all they can do.
Three months in, results aren't there. Agency parts ways. "Your market is tough." Translation: our one trick didn't work, we're out.
You've burned $30k learning that paid ads weren't your problem. Cool.
So you try an ASO agency. They promise better conversion from your product page. Optimize screenshots. Rewrite copy. A/B test everything. Conversion goes up 20%. Awesome.
Except retention still sucks. And now you're just paying to acquire users who churn faster. But the ASO agency hit their KPI. Page conversion improved. Mission accomplished. They don't stick around to see if those users actually matter.
This is the problem with hyper-focused agencies. They solve their piece. They hit their metrics. They don't care if it actually moves your business forward.
We're different. And it's annoying.
Because we don't have a cookie-cutter solution. We can't promise you "our proven system" before we've looked at your product.
We start with diagnosis. Not prescription.
Step one is product audit. 2 weeks digging into your app. What's your actual retention curve? Where do users drop off? Is your onboarding converting? Is your paywall placement optimal? What features drive activation?
We prioritize feedback. Must-fix before we spend a dollar on ads. Nice-to-haves that improve conversion. Wish list items for later. No point marketing a leaky funnel. Fix the holes first.
Step two is marketing strategy. 1-2 weeks. Now that we understand your product, what channels make sense? Data setup. Competitor research. Channel selection based on YOUR market, not what we happen to be good at.
If your problem is retention, we work on retention. If it's acquisition, we optimize acquisition. If it's onboarding, we fix onboarding. Whatever moves YOUR needle. Not what makes us the most money.
Step three is activation. Run campaigns. ASO. Lifecycle marketing. Cyclical testing and learning. Pivot based on data. If something's not working, we don't double down because "it needs more time." We change strategy.
Multi-domain expertise means we can actually do this. Paid acquisition across Meta, Google, TikTok. App Store optimization. Product analytics and data infrastructure. Onboarding and paywall UX design. Lifecycle and retention marketing. Attribution and performance tracking.
When retention is your problem, we fix retention. When acquisition is the problem, we optimize acquisition. We focus on what actually matters for YOUR app.
Not what we're most comfortable selling. What you actually need.
This approach requires honesty. Which is uncomfortable.
Sometimes we audit a product and the answer is "your product needs work before marketing makes sense." That's not what founders want to hear after spending $100k on development.
Sometimes the answer is "your market is too small for paid acquisition economics to work." That's not what a paid ads agency would tell you. They'd take your money and learn that lesson on your dime.
Sometimes we realize halfway through that our initial strategy was wrong. We pivot. Most agencies keep executing the plan because that's what you agreed to. We'd rather admit we were wrong and fix it than hit our deliverables while your business suffers.
This is why we're selective about who we work with.
We need clients with realistic expectations. Who understand that growth is hard and there are no magic bullets. Who are open to feedback about their product, not just their marketing. Who want a partnership, not a vendor.
We need clients serious about market success. Not just shipping an app and hoping. Founders who are in it for real growth, not vanity metrics.
We need products we actually believe in. Because if we don't think your app deserves to succeed, we're not going to be effective marketing it.
We're not demanding. We're not expecting perfection. But we are expecting collaboration. This isn't "hand us money, we'll handle growth." It's "let's work together to figure out what actually works for your business."
That means transparency. You'll see all the data. You'll understand the strategy. You'll know why we're doing what we're doing. No black box. No "trust us."
It means flexibility. Strategy changes based on results. What works in month one might not work in month three. We adapt. That's the whole point of being multi-domain.
It means accountability. We track what matters. Revenue. LTV. Retention. Not impressions. Not "engagement." Real business outcomes.
After 30 days with us, here's what you'll have.
Campaigns are live. Data is flowing. We're iterating based on what's working.
You understand your numbers. Not just "how many installs" but "what's our CAC by channel, what's LTV by cohort, are we profitable, where should we double down."
You have a strategy that's yours. Not copied from our last client. Based on your product, your market, your goals.
Most importantly, you know if it's working. Because we track actual outcomes, not activity metrics.
We've done this for years. Worked with apps across categories. Pre-launch products that needed strategy before they shipped. Existing apps that needed to fix fundamental problems before scaling. Growth-stage companies that needed multi-channel optimization.
The pattern is always the same: diagnose first, then solve. Apply the right solution to the actual problem. Don't force a square peg strategy into a round hole business.
That's the offer.
We're selective. But if we're a fit, we'll transform your growth.
Fill out the form below. We'll talk about your business. Where you are. Where you're trying to go. Whether we're the right partner for that journey.
No pressure pitch. No "sign today for a discount." Just an honest conversation about whether we should work together.
If we're not the right fit, we'll tell you. If you need something we don't do, we'll tell you. If your business isn't ready for what we offer, we'll tell you.
Because the wrong partnership wastes everyone's time. And you've already wasted enough time with agencies who weren't honest with you.
(Real partnerships. Not transactions.)