You're building an app. Dev team is shipping. Launch is in 3 months.
Exciting, right?
You've got a vision. You've hired developers. You're watching the product take shape. Every sprint brings new features. Every demo looks better than the last.
But here's what nobody's thinking about: how users will actually experience this.
Not "does the feature work?" That's what your dev team is focused on. The real question is: when someone downloads your app on launch day, will they understand what to do? Will they see value before they bounce? Will you even know if they bounced?
Probably not.
Because most apps launch like this:
No data tracking from day 1. You'll figure out analytics "after launch." Which means you're flying blind for the first crucial weeks when you actually need data most.
Terrible onboarding. Logo appears. "Sign in with Google." Product dumps you on the main screen. Good luck figuring it out. That's not onboarding. That's abandonment.
No marketing strategy. You'll "see how it goes" and then decide where to spend money. Spoiler: by the time you figure out your strategy, you've already burned through your budget learning expensive lessons.
Missing metadata. Privacy policies cobbled together at 11:59pm the night before App Store submission. Paywall copy that nobody's actually tested. Screenshots thrown together last minute.
We've watched it happen over and over.
Founders spend $100k on development. Get a beautiful product. Launch it. Users download. Users leave. Founders scramble trying to figure out why. But there's no data. No onboarding path. No clear value proposition. Just a product dumped into market hoping it'll work.
Why does this keep happening?
Because your dev company wants to ship and move on to the next project.
They're focused on features. Does the button work? Great. Ship it. They're not thinking about whether users understand what that button does. Or whether anyone tracks when the button gets clicked. Or whether the user experience leading to that button makes any sense.
Marketing is an afterthought. Product is the focus. Which makes sense when you're building. But awful when you're launching.
Nobody coordinates between dev and marketing needs. Your dev team builds what's in the spec. Your marketing team (if you even have one yet) is trying to figure out messaging. But they're not talking to each other about what data needs to be tracked, what onboarding needs to exist, what the actual launch plan is.
Rush to finish means corners get cut. Launch deadline is coming. "We'll add that later." "We'll improve onboarding after launch." "We'll set up proper analytics in version 2."
Later never comes. Or it costs 3x more than doing it right the first time.
So launch day arrives. You hit submit. App Store review approves. You're live.
Users download. Churn immediately because onboarding is confusing. You have no data showing where they dropped off. You're trying to run marketing campaigns but you can't track attribution. You're making product decisions based on guesses.
Everything you should have set up before launch? You're now trying to retrofit while also dealing with users, fixing bugs, and keeping your team motivated.
It's chaos. And it's completely avoidable.
There's a different way.
Start 3-4 months before launch. When your product is taking shape but you still have time to build things right.
We embed into your dev process. Not as another layer of management. As the person making sure marketing needs are actually built into the product before launch.
We work with your dev team via their PM tools. Trello, Jira, ClickUp, whatever you use. We integrate into sprints. Make sure data tracking gets built into the development timeline. That onboarding isn't an afterthought. That the product is actually marketing-ready when it ships.
Here's what proper pre-launch looks like:
Data tracking built in from day 1. Not added later. Product analytics (Amplitude), attribution (AppsFlyer or Adjust), lifecycle, crashlytics. All integrated during development. Launch with data, don't scramble to add it.
Onboarding that actually works. Not logo → sign in → figure it out. A real flow that shows value before asking for commitment. That primes users to convert. That gets tested and refined before launch.
Paywall UX that makes sense. Placement, timing, copy. Not thrown together last minute. Actually designed based on what works.
Marketing strategy ready to activate. You know your channels. You know your messaging. You know your target CAC and expected retention. Launch isn't "let's see what happens." It's execution of a plan.
All the small things handled. App Store metadata. Privacy policies. Screenshot strategy. The stuff that seems minor but kills launches when it's wrong.
This is what "marketing-ready" means.
Launch with confidence, not chaos. Get what you paid your dev team for. Avoid the 11:59pm scrambles. Have a strategy ready to activate on day 1.
We've helped dozens of apps launch this way. The difference is night and day.
Apps that launch marketing-ready hit the ground running. They have data from minute one. Their onboarding converts. Their marketing strategy is based on research, not guesses. They're not scrambling to fix fundamental problems while also trying to grow.
Apps that launch unprepared spend months in recovery mode. Retrofitting analytics. Rebuilding onboarding. Figuring out messaging. Burning marketing budget while they learn. By the time they get their shit together, momentum is gone.
The earlier you start, the better. 3-4 months out is ideal. Enough time to build properly without rushing. 1 month out is possible but stressful—we're making additions instead of building integrated.
Your dev company wants to move on to the next project. We make sure you get what you paid for. That the product they deliver is actually ready for market, not just "features complete."
Small things matter. Metadata that converts. Privacy policies that satisfy App Store review on first submission. Paywall copy that's been tested. We handle it all.
Because we've been here before. We know what kills launches. We know what "marketing ready" actually means. We know how to work with dev teams to make sure it happens.
That's the offer.
Launch confident. Not scrambling.
Fill out the form below. We'll talk about where you are in development. What needs to happen between now and launch. How we integrate with your dev team. What it takes to actually be marketing-ready.
No pressure. If you're only a month out, we'll tell you what's realistic versus what would be rushing. If you're 6 months out, we'll tell you when to actually start.
You're investing serious money in development. Let's make sure that investment actually pays off in market.
(Launch marketing-ready, not "we'll fix it later.")